The leading tourism exhibition in Italy, a key event also on the European landscape, has therefore listened to the needs of the tourism market, which is able to look to new modes of travel, tourism seasonality and the application of innovative technologies.

The new dates will allow BIT to fully exploit its role as both driver for the sector and as an exceptional tool for international buyers, ensuring a sufficient period in which to effectively reorganise and plan the relaunch of tourism activities and offering, anticipating future scenarios.

To this end, BIT, an essential event for the Italian tourism industry in the world and for the promotion of the international offering, is working to make every themed area (leisure, MICE, wedding, tech, experience and job) a well-defined zone that can encourage the constructive meeting of supply and demand. This, in a context that encourages the direct sharing of knowledge between all actors within the community of reference.

In addition, BIT 2021 will once again present a wide range of conferences, the ideal setting in which to meet with key players in the sector.

BIT 2021 is set to take place from Sunday 9 to Tuesday 11 May 2021 at fieramilanocity.

For further information: www.bit.fieramilano.it/en/; @bitMilano