Tourism is experiencing an epochal change: the Bit Special Talks events, a special section of the schedule of events in the Bit Digital Edition - online from 9 to 11 May for operators and from 12 to 14 for travellers - try to build a bridge to a more extended present by addressing innovations and their hybridisation, focusing on granular use of data.  For the first time, Oxford Economics will be a partner of Bit, presenting the European Tourism Forecast here, in addition to the XXIV Report on Italian Tourism with analyses by CNR-IRISS and Turistica. Other authoritative analysts such as BVA Doxa, CENSIS, CISET of Ca' Foscari University, Euromonitor International, UNWTO and Milano & Partners will also present data.

Bit Special Talks will host the reflections of philosophers such as Federico Campagna and Salvatore Veca, who will chat with Franco Iseppi in an event in collaboration with Touring Club Italiano, or culture economy expert Guido Guerzoni. Contaminations with art will be explored by Andrea Lissoni, Director of the Haus der Kunst (HdK) in Munich, critic and curator Francesco Bonami, and Umberto Angelini of the Milan Triennale with artist Nico Vascellari. International architects such as Carlo Ratti, Italo Rota, Rachaporn Choochuey, Stefano Boeri or Patricia Urquiola will speak about the spaces. The imminent prospects of space tourism will be explored with Roberto Battiston, past-president of the ASI (Italian Space Agency).

There will be no shortage of figures capable of interpreting the contemporary soul, including pop: from the futurologist and cyberpunk star Bruce Sterling and Tyler Brûlé, founder of the exclusive Monocle magazine, or from Colapesce & Dimartino, protagonists at the last Sanremo Festival, to the mysterious performer Myss Keta, the presenter and producer Costantino della Gherardesca and the presenter-rapper-writer La Pina, who interviews her father Andrea Branzi, a theorist of the relations between man and landscape.

The full Bit Talks programme is available at https://bit.fieramilano.it/topics/programma-.html.