BIT Milano and Welcome Travel Group have signed a new partnership for the 2024 edition of the event. Confirming its appeal, Bit Milano joins the leading national organized distribution network, with its 2500 affiliated Travel Agencies and the shareholding of the two top brands in the organized travel sector, Alpitour World and Costa Crociere.

BIT 24's status as one of the world's leading integrated operators in the trade exhibition and conference sector is confirmed by Welcome Travel Group's decision to plan its national convention during the event, attracting more than 1600 Travel Agents and the business partners of its Network during the exhibition days.

The agreement “establishes Bit Milano as the most prominent platform for relations in the tourism industry”, says Simona Greco, owned exhibitions director at Fiera Milano, “but also a hub for sharing and learning with a schedule of conferences featuring universities, institutions and internationally renowned experts”.

“Milan”, says Apicella, “is the business capital of all sectors and tourism cannot be an exception to this central role. In a tourism-oriented country such as ours, we believe that Bit is the most sought-after international backdrop for this sector. This is the ideal setting where we can meet our Travel Agents together with all our business partners during our Annual Convention. At the moment, we prefer to remain discreet about the extraordinary nature of this event, but we can announce that there will be exceptional opportunities for professional sharing, complemented by celebration events, networking and entertainment. Bit will not only be the setting, but also a co-star and an international megaphone for our 2024 Convention”.