A trip to Lombardy offers unique emotions: from fashion to design, from craftsmanship to quality gastronomy, all under the banner of Lombardia style, which from now on will no longer be just that successful combination of flair and discipline with which designers and chefs, stylists and entrepreneurs, factories and ateliers have made a name for themselves in the world, but will become a true brand.

A trademark, strongly supported by the Lombardy Region, that identifies and certifies the best of Made in Lombardy production and creativity, and a regional marketing project that promotes all the excellence of the region.

Lombardy style embraces the cultural, productive and artistic. It can be seen in the beauty of our region, but also in its way of life, its search for uniqueness and experiences that become a valuable attraction for tourists. It is the style of a unique and original region, where creativity, know-how, beauty and culture form a positive cycle of cross-pollination and constant inspiration.

An unmistakable style, instantly recognisable for its unparalleled ability to combine genius and control, creating a lifestyle where beauty travels hand in hand with the passion and commitment of those who bring it to life every day.

“With Lombardia style,” says Barbara Mazzali, the Lombardy Region's Councillor for Tourism, Regional Marketing and Fashion, “we want to bring Lombardy's many and varied excellences together. The Region of Lombardy was very keen on this project, which involves and celebrates all the entrepreneurs, local areas and craftsmen who contribute every day to making this region a centre of excellence recognised throughout the world. Now is the time to build a network that brings together the protagonists of this unique story so that it can be told abroad in the best possible way”.